Thursday, April 30, 2009

Google Could Have Caught Swine Flu Early

"Google’s search data may have been able to provide an early warning of the swine flu outbreak — if the company had been looking in the right place.

Last week, at the request of the Centers for Disease Control, Google took a retroactive look at its search data from Mexico. And there the team found a pre-media bump in telltale flu-related search terms (you know, “influenza + phlegm + coughing”) that was inconsistent with standard, seasonal flu trends."

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